This article is also available in Italian / Questo articolo è disponibile anche in italiano
Longevity Pet, a participant in the Terra Next accelerator program, uses advanced data and a proprietary platform to develop personalized prevention strategies. They offer innovative products and solutions for specific pet needs, with the aim of ensuring a long and healthy life.
Founded in 2023, Longevity Pet is committed to building a personalized healthcare and prevention brand. They offer supplements and a grooming line, along with a free 1-to-1 online veterinary consultation service. This service supports and educates pet owners with dedicated treatment plans. Additionally, the company collects data through direct sales channels to identify clinical patterns and improve customer segmentation.
"We rely on a third party lab in Lombardy with 40 years of experience in animal supplement production," says Bianca Viancini, founder and CEO of Longevity Pet Solutions. “The lab follows GMP+ standards, the highest level of recognition. We source raw materials from Italian suppliers who meet the highest quality standards.” Currently, they offer 12 products meticulously crafted with a blend of natural ingredients and top-level components to ensure maximum quality and effectiveness.
Longevity Pet recently became the only brand of animal supplements available in 32 Esselunga stores. They use an integrated commercial strategy that focuses on direct-to-consumer sales through their e-commerce platform and presence in major marketplaces like Amazon and online pharmacies, while also implementing a B2B2C approach, working with established pharmacies, veterinarians, and retail chains. Collaboration with veterinarians and pharmacies is essential because, as Viancini notes, the biggest challenge is "educating the end customer about the importance of prevention."
In July 2023, the startup secured funding through a friends and family round of fundraising, securing participation from business angels experienced in the pharmaceutical and commercial/marketing sectors.
Name
Longevity Pet
Website
Sector
Animal Care
Plus
Increased pet longevity through personalized, data-driven products, solutions and services
Features
Specialized supplements designed to meet the unique needs of dogs and cats
Images: Longevity Pet