Renewable Matter # 12 / September-October

If It Becomes an Online Whip-Round

by Brett Bridgeland

Overall, more than $34 billion were collected in 2015, of which 6.4 in Europe. Such money financed researchers’ ideas, startuppers, musicians and writers as well as restoration work and solidarity projects. Italy is also closing the gap with its 69 operational crowdfunding platforms and 13 about to be launched.


Do you remember the old “whip-round” we used to have amongst classmates to buy a present? Well, compare that to the viral potential of digital technologies, to Internet platforms and social media, to solidarity projects, to research or entrepreneurial initiatives looking to raise funds. If you add a few zeros at the end you will get the number of people reachable online in...

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