Renewable Matter # 10 / May-June

Circulab, the Circular Economy Business Game

by Brieuc Saffré

Here is a game, with its own board, that can help a company plan its own virtuous business model. It stimulates creativity and innovation, relying on cooperation instead of competition. 


Circular economy is not just about rethinking waste management, it is a whole new economical and philosophical approach to business. It is complex, diversified and therefore hard to grasp for the uninitiated. This is why Circulab has been designed. This tool has one purpose: helping people to imagine concrete ways of setting up the circular economy.


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