Renewable Matter # 08 / January-February

45 and Still Going Strong

by Mauro Panzeri

Oftentimes the most famous signs conceal bizarre stories we ignore. Behind them there are not only experts but real people and a culture of their time.



It is a “common” symbol, a recognized iconic object that is part of our pre-ecological imagery. By the way, for graphic designers such symbol is defined as “trademark” and not a “logo” because it has no text, even though...

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